Director of Marketing & Content Strategy

Craig Ganssle Last updated 

Location: Dawsonville, GA (HQ Onsite / Hybrid with travel for events and field shoots)

Type: Full-Time

Reports To: Chief Executive Officer (CEO)


Role Overview

Farmwave is looking for a storytelling, visual-first Director of Marketing & Content Strategy to own our global brand presence and drive our marketing engine. In the agricultural technology sector, authentic video, photography, and high-impact social media content drive trust and adoption. You will work closely with the CEO to absorb historical insights on what resonates in the field, ensuring we focus exclusively on high-ROI marketing initiatives.


Starting as a hands-on creator and strategist, you will produce top-tier video, photo, and written content, manage our social channels, and direct digital advertising. As Farmwave scales, you will expand your scope to oversee trade show executions, global marketing campaigns, and a deployable network of international content creators capturing localized harvest stories across diverse cultures.


Key Responsibilities

Content Creation, Media & Messaging

  • Visual Storytelling: Capture, edit, and produce high-quality video and photography featuring Farmwave hardware, field installations, combine harvesters, and customer success stories.
  • Social Media & Channel Management: Own end-to-end strategy and execution across all social media channels (YouTube, LinkedIn, Instagram, Facebook, X, etc.) tailored specifically to what engages the agricultural community.
  • Messaging & Positioning: Partner with the CEO to refine Farmwave’s messaging, leveraging past learnings to focus strictly on messaging channels and formats that convert.
  • Graphic Design & Brand Assets: Design promotional collateral, digital ads, pitch decks, product sheets, and visual assets (Adobe Creative Cloud, Canva, Figma, etc.).

Trade Shows, Advertising & Demand Generation

  • Trade Show Ownership: Plan, design, and manage Farmwave's presence at domestic and international trade shows, industry expos, and field demonstration events.
  • Lead Generation Alignment: Collaborate closely with the Director of Sales & Customer Success to align marketing messaging with inbound/outbound sales strategies and campaign targets.
  • Paid Media & Advertising: Manage targeted digital advertising, sponsored content, and print campaigns across key agricultural media outlets.

Global Content Team Leadership

  • International Creator Network: Build, manage, and deploy a small global network of freelance videographers and field creators to capture localized harvest content across different countries and agricultural cultures.
  • Vendor & Budget Oversight: Oversee marketing budgets, agency relationships, press/PR contacts, and freelance creative teams.


Key Qualifications & Experience

  • Experience: 5+ years in content marketing, brand management, or media production, preferably in AgTech, agriculture, heavy machinery, outdoor/industrial hardware, or B2B tech.
  • Technical Creative Mastery: Expert-level skills in video editing (e.g., Premiere Pro, Final Cut), professional photography, lighting, audio capture, and graphic design (e.g., Photoshop, Illustrator, InDesign).
  • Social Media & Analytics Expertise: Proven track record of growing social media channels organically through authentic, short-form and long-form video content (Reels, Shorts, YouTube, LinkedIn).
  • Adaptability & Speed: Ability to translate complex hardware and AI vision tech into simple, compelling visual narratives that resonate with farmers, enterprise growers, and OEM partners.
  • Travel Flexibility: Willingness to travel domestically and internationally for trade shows, major field installations, and global media shoots.


Compensation & Salary Range

For a creative leadership role in Dawsonville, GA (Greater Atlanta area) combining hands-on video/photo production, strategic messaging, trade show management, and global field content expansion in an AgTech startup context:

  • Salary: $100,000 – $130,000 per year, scalable based on direct experience in video editing, photography, campaign management, and graphic design commensurate with experience. (Note: Our cash compensation is designed to be highly competitive as we do not currently offer employer-sponsored health insurance or retirement plans).
  • Time Off: Flexible/Open PTO policy.
  • Equity / Options: Not offered at this time (may be re-evaluated as the company scales).
  • Performance Bonus: 10% – 15% tied to successful implementation of key milestones (brand reach growth, trade show execution, qualified lead generation), and overall company success.