UnShackle Marketing
Corona + Market Orientation Link
Reels is not marketing
Often people use marketing for misleading things. They mean sales, tricking into buying, giving wrong information or just running fancy ads. Even marketers are misleading their clients.
Tactics is not marketing
Social media or digital is one of the tactics under communications. A typical communication mix has about eight types of tactics such as PR, publicity, direct selling, search engine availability. However, we only aim at social media. At times we call it marketing.
Marketing is understanding
Marketing is simply understanding your audience, and crafting product, price, communication and distribution as per their current and future wants. Experts like Marc Ritson has divided marketing into three broad categories.
- Understanding the audience or market research.
- Marketing strategy or defining objectives clearly for the audience.
- Tactics to achieve the objectives.
UnShackle Marketing
It's time to UnShackle marketing and understand the essence of marketing. And, then apply it to the areas we operate. Marketing fundamentals should be useful wherever there is an audience and a product or service to offer to them.
Workshop: Market Orientation
To Do:
- What is marketing myopia?
- What is market orientation?
- How market oriented are you?
- Examples of the brands who are market oriented.
- Who are your customers? How to know about them?
- How to apply fundamentals of marketing to your business.
Duration: 2 Hours 12PM - 2PM
Venue: Shack Only Studio, Shahpurjat
Date: 2nd August, 2026
Register: Google Form
Fees: Free